Press & News

Janine Chang is the new face of Philips

By Philips Monitors, 17 Jul 2019.

Beloved Taiwanese starlet endorses leading monitor manufacturer as its Singapore, Malaysia, Hong Kong and China Spokesperson

Leading monitor manufacturer Philips has been given a serious stamp of approval from film and TV star Janine Chang (張鈞甯) who has been named as the new Singapore, Malaysia, Hong Kong and China spokesperson for Philips Monitors.

The Taiwanese celebrity adds a sprinkle of stardust to the already outstanding reputation of Philips as one of the world’s most prestigious display brands. Attracting endorsement from Chang marks a new era for Philips, and solidifies the Dutch multinational’s commitment to and sympathy with the regional market.

As a much-loved actress with more than 13 million Weibo followers, Chang is known for working in dozens of big-screen blockbusters, smash TV shows and hit music videos, Chang knows the importance of getting the best visual experience when enjoying movies and media at home. Put simply: this endorsement couldn’t come from a higher place, or a better source.

Meet Janine Chang
Today, Chang might be best known for her work on the small screen, starring in several huge TV serials including the much-loved historical drama The Empress of China, and this year’s Here to Heart and Ruyi's Royal Love in the Palace. Smart, talented and internationally adored, Janine Chang is a perfect fit for the Philips brand.

What this means for Philips
Attracting endorsement from such a hot celebrity is a serious badge of honor for Philips, reflecting the substantial heritage of its 127-year history, while signaling its continuing commitment to the present day Asian marketplace. While Philips was born in the Netherlands at the close of the 19th century, in the modern age it is a truly international brand. The partnership with Chang begins a new chapter in the Philips story, with her style and class ideally aligned with the Philips vision, outlook and personality.

The Chang effect
Of course, you don’t get an endorsement from a star like Janine Chang for nothing. There is a reason she picked Philips to partner with, out of the myriad of monitors on the market. And that’s clearly down to one thing: quality.

We like to think our new 436M6VBPAB might be among the Philips products Chang will be enjoying first. Perhaps because this 43-inch screen packs 4K resolution and HDR technology to offer higher contrast and much more colorful images than even professionals are used to. It’s surely the best way to experience Chang’s movies and TV shows – she knows it, and so should you.

Then again, it might also have plenty to do with design – because while Chang is a technical perfectionist, she also knows the importance of looking good. And so do we.

The 436M6VBPAB comes housed in a smart, sleek, black casing liable to light up any lounge, including the convenience of remote control with a trendy desk mount. Our intuitive Ambiglow feature means the action extends literally beyond the screen, with ambient light inspired by whatever is onscreen flowing freely into your living space. If it’s good enough for Janine Chang’s front room, it surely could be good enough for yours, too.

Availability, Size, and Resolution
The Momentum display with HDR and immersive Ambiglow lighting brings you to experience a new level of entertainment immersion. HDR technology with an expansive UHD display gives impeccable picture quality to reveal fine details.

- UltraClear 4K UHD (3840x2160) resolution for precision.
- High Dynamic Range (HDR) for more lifelike colorful visuals.
- Ambiglow intensifies entertainment with halo of light.
- All your connections through one USB-C cable.

About MMD
MMD is a wholly owned company of TPV established in 2009 through a brand license agreement with Philips. MMD exclusively markets and sells Philips branded LCD displays worldwide. By combining the Philips brand promise with TPV’s manufacturing expertise in displays, MMD uses a fast and focused approach to bringing innovative products to market.

For more information on this collaboration