The promotional partnership marks the first-ever collaboration between the two historic brands and comes in celebration of the imminent release of Spider-Man: Far From Home – which lands in cinemas worldwide in July. In the weeks ahead, fans can look forward to special collaborations, including an interactive social media campaign to be held throughout the Asia Pacific region.
In the period between June to August, Philips will present exclusive promotional Spider-Man: Far From Home branding and imagery at in-store displays, and across digital channels and social media platforms. Meanwhile, customers can look out for special limited edition Spider-Man: Far From Home-themed gifts with selected Philips purchases at participating stores.
Founded in The Netherlands in 1891 and still officially known as Royal Philips, Philips is one of Europe’s oldest globally recognized brands. Philips began manufacturing displays in 1949 and has led the way in visual innovation and technology ever since.
Details of the promotional campaign will be revealed on Facebook .
About Spider-Man: Far From Home, Sony Pictures Entertainment
Following the events of Avengers: Endgame, Spider-Man must step up to take on new threats in a world that has changed forever. Directed by Jon Watts. Written by Chris McKenna & Erik Sommers. The film stars Tom Holland, Samuel L. Jackson, Zendaya, Cobie Smulders, Jon Favreau, JB Smoove, Jacob Batalon, Martin Starr, with Marisa Tomei and Jake Gyllenhaal.
Sony Pictures Entertainment (SPE) is a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. SPE’s Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, and Sony Pictures Classics.